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LG FIS Snowboard World Cup And British Urban Big National Champs
15th October 2008 Free Sports on 4 Freeze
The LG Snowboard FIS World Cup Big Air London – 25th October 2008
SnowsportGB announced that the LG Snowboard FIS World Cup will start its
northern hemisphere season with a World Cup Big Air in the heart of London.
The LG London Big Air will take place on Saturday 25th October 2008 at Battersea
Power Station, on the banks of the River Thames in London, and will be the headline
event of a fantastic new winter sports festival, Free Sports On 4 Freeze, which will run
from 23rd to 26th October 2008 at Battersea Power Station.
The LG London Big Air will be staged on a specially constructed ramp, with real snow,
and will attract the world’s best snowboarders, including a number of the British
Snowboard Team. British No.1 Men’s Snowboarder, Dan Wakeham is delighted with the
news that Britain will host a World Cup Snowboard competition for the first time ever.
Dan said “It is amazing news about the London Big Air, and I really look forward to
competing against the world’s best in front of a home crowd. This is a huge boost as I
begin my preparations for the Winter Olympic Games in Vancouver in 2010.”
This is a superb development for Snowsport GB, and Mark Simmers, CEO of Snowsport
GB said today – “To stage a Snowboard World Cup in the UK for the first time, is a
massive boost for the sport, and will bring a huge amount of profile to our British
Snowboard athletes when they compete at home against the world’s best. I must thank
the International Ski Federation (FIS) for helping Snowsport GB to bring about the
inaugural staging of the LG London Big Air.”
Snowsport GB are delighted to have the support of the new global partner of the FIS, LG
Electronics. LG will be the primary partner of the LG London Big Air and LG Freeze. The
event will be promoted and staged by Sportsvision, who have a strong pedigree in
staging adventure sports festivals. In addition to the central event, the LG London Big
Air, Free Sports On 4 Freeze will include a 7,000 plus music auditorium featuring live
bands, an Alpine Village with a wide range of interactive entertainment for all visitors,
and a number of other competitions and displays on the huge snow ramp at Battersea
Power Station.
Marcel Looze, Snowboard Director of the FIS, said, “"This is exactly the way we would
like to go with the organisation of our LG FIS Snowboard World Cup Big Air events.
Great sports events held in urban surroundings combined with lifestyle elements such as
music, gaming and fashion, but most importantly events where everybody has fun. The
best riders in the world competing on a huge and exciting ramp with spectators who will
be entertained in a multitude of ways."”
The main media partner for the LG Freeze will be Channel 4 Television, who will be
broadcasting the event in the UK, and the television pictures of the LG London Big Air
will be distributed globally by the FIS.
For more information please contact:
James Rodd via james@sportsvision.co.uk or 0044 (207) 348 5200.
Or go to: http://www.londonfreeze.com
Notes for Editors:
A World Cup Big Air Competition consists of competitors riding down a steep slope to
gain speed before launching themselves off a kicker (jump ramp) which sends them up
to 30m through the air, reaching jump heights of up to 10m, pulling flips and spins in the
process. The competitors are then required to land the jump as cleanly as possible and
this, combined with the degree of difficulty and execution of the jump, will give them an
overall score. Spectators gather both at the bottom of the slope and along the ‘in run’
allowing them to get extremely close to the action.
The Freeze is a four day winter sports event featuring a retail exhibition of snowboard
and ski equipment, resorts and all other related snowsports products. There will be live
music and of course snowboard and ski action from the worlds top pro’s on a real snow
slope. The centre piece of the action will be the LG Snowboard FIS World Cup Big Air
competition.
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